On 30 November the NFL and the players union launched the sixth iteration of the annual ‘My Cause, My Cleats’ initiative: a multi-platform cause marketing effort which both raises awareness of and donations for player-specific non-profit organisations. Centred around NFL games played between 2 December and 6 December, the initiative sees players support their… Continue reading NFL ‘My Cause My Cleats’ Platform Returns To Raise Awareness & Funds For League & Player Causes
Tag: Cleats
Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
On 5 August Foot Locker Europe launched a multi-channel campaigned called ‘Back To School’ which also promotes its grant-giving partnership with the organisation Creative Debuts. The Creative Debuts’ partnership sees Foot Locker offer a total of €15,000-worth of financial grants to young creators living in Europe to help them kickstart their careers. Created… Continue reading Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
Nike Teams Up With Russell Wilson For ‘Winner Stays’ Campaign Promoting Nike Alpha Menace II Player Edition
Seattle Seahawks quarterback and Nike athlete ambassador Russell Wilson fronts a new commercial promoting the launch of the new Nike Alpha Menace II Player Edition cleat called ‘Winner Stays’. As well as starring in the spot, Wilson’s West2East Empire production team created the campaign. The initiative’s objective was to generate excitement around the… Continue reading Nike Teams Up With Russell Wilson For ‘Winner Stays’ Campaign Promoting Nike Alpha Menace II Player Edition
Russell Wilson Commercial Spearheads Nike (American) Football Alpha Menace Elite Campaign
The Seattle Seahawks quarterback stars in a new commercial launching Nike’s newest American football shoe and as Wilson and his Alpha’s take to the field something magical happens as the gridiron turns into a 70s roller disco. Wilson wears the shoes in a night game at the Seahawks CenturyLink Field: after the snap he… Continue reading Russell Wilson Commercial Spearheads Nike (American) Football Alpha Menace Elite Campaign
Adidas Leverages NFL Combine With Island Paradise Prize For 40-Yard Dash Record Breaker
Leveraging interest around the pre Draft NFL Scouting Combine, Adidas is offering any college athlete who beats running back Chris Johnson’s 40-yard dash record their very own island. If, that is, they do it wearing a pair of Adidas adizero 5-Star 40 cleats. Elite US college football stars showcase their skills and athleticism in… Continue reading Adidas Leverages NFL Combine With Island Paradise Prize For 40-Yard Dash Record Breaker
NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign. With the objective of raising awareness for charities specific to each individual players, the NFL encourages its stars to express themselves with custom cleats and raise funds for the… Continue reading NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
