The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments. Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo
Tag: Personalisation
Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
In a collaboration with cycling brand AGU and amusement park Efteling, heavyweight professional cycling team Team Jumbo-Visma launched a new team shirt for the 2023 Tour de France in Mid-April with a design based on the power of dreams. The new kit, ‘The Vélodrome’, comes in the team’s signature colours and carries a starry… Continue reading Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
Foot Locker’s specialist basketball ‘House of Hoops’ sub-brand teamed up with sportswear behemoth Nike to create an interactive player logo tool to engage the new generation of basketball fans. This mobile-first, interactive design tool, called ‘House of Hoops Mark of Greatness’, originated in the Australia/New Zealand market and was developed in harness with Dentsu’s… Continue reading House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and running under its #LaysUnited football brand platform which is based on uniting fans and bringing joy to people around the world through football. The campaign… Continue reading UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
A new social spot promotes BBH Singapore’s new fitness and audio entertainment platform called ‘Running Stories’: a blend of fitness tracker and storytelling designed for runners. The app based initiative casts each individual user/runner as the star in the story and uses real-time data to create an augmented audio narrative which integrates the user’s… Continue reading BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
Robinsons Wimbledon Work Helps Henman Reclaim His Hill In Personal Bottle Promo
It seems that former British tennis number one Tim Henman wants his hill back. At least that’s the theme of the core strand of Robinsons’ 2018 Wimbledon campaign This year’s offering from the drinks brand is spearheaded by a lighthearted video in which Henman mocks himself and his Wimbledon achievements to promote the… Continue reading Robinsons Wimbledon Work Helps Henman Reclaim His Hill In Personal Bottle Promo
Hungarian Telekom 11500 Customised Films For 32nd Telekom Vivicittá 1/2 Marathon Runners
A impressive amateur running event activation by Hungarian Telekom, called ‘Race TV – Telekom Vivicittá’, saw the sponsor of the 32nd Telekom Vivicittá Spring Half Marathon in Budapest produce personalised race videos for every single competing runner. In total around 11,500 customised videos were produced for all the participating runners so they could watch themselves… Continue reading Hungarian Telekom 11500 Customised Films For 32nd Telekom Vivicittá 1/2 Marathon Runners
Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Coca-Cola has been leveraging NCAA March Madness for 15 years and its 2017 activation, which includes TV ads, experiences and a brackets strand, is led by a product phase that links its ongoing ‘Share-a-Coke’ campaign to university hoops in a way that enables college fans show and share their pride. While the brand’s multi-platform… Continue reading Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign. With the objective of raising awareness for charities specific to each individual players, the NFL encourages its stars to express themselves with custom cleats and raise funds for the… Continue reading NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
