Adidas continued its ongoing ‘3 Stripe Life SS22’ initiative in APAC by partnering with Foot Locker for a campaign celebrating the sportswear brand and retailer’s exclusive footwear partnership through a set of stills and films rolled out both in-store and across digital channels. The creative approach is based around adventurous, aspirational and energetic storytelling… Continue reading Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Tag: Asia-Pacific
House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
Foot Locker’s specialist basketball ‘House of Hoops’ sub-brand teamed up with sportswear behemoth Nike to create an interactive player logo tool to engage the new generation of basketball fans. This mobile-first, interactive design tool, called ‘House of Hoops Mark of Greatness’, originated in the Australia/New Zealand market and was developed in harness with Dentsu’s… Continue reading House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit. As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Tennis fans and game lovers at the 2017 Australian Open experienced the excitement, thrill and constant movement of playing a dynamic, energetic tennis game in a virtual world of obstacles and goals called ‘ANZ Breakpoint’. This large format digital virtual reality experience, developed in partnership with Deloitte Digital for the Australian financial group, was… Continue reading ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Australian Open Activation Offers Early Insights Into 2017 Leverage Trends
From classic sponsor campaigns by major partner Kia and official bookie William Hill, to innovative activations like ANZ’s immersive VR ‘Breakpoint‘ experience, vitamin sponsor Blackmore’s AI ‘Well Bot’ and payments partner MasterCard’s ‘Tap Tennis’ game and ‘Happiness Metre’, plus athlete ambassador work like the Serena Williams led #DoItForYourself social spot series from Berlei, The Australian… Continue reading Australian Open Activation Offers Early Insights Into 2017 Leverage Trends
Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
The ‘major sponsor’ of Australian Open 2017, Kia Motors has launched its multi-faceted ‘Power To Surprise’ leverage programme that spans various on- and off-line leverage strands for tennis fans around the world ranging from traditional advertising and athlete ambassador appearances, to courtside branding, at-event fan interactions, hospitality programmes and also providing the event’s vehicle fleet.… Continue reading Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
Djokovic Fronts Australian Open Sponsor ANZ’s #HeadbandsForGood Cause
Leveraging spiking interest in the upcoming Australian Open, tournament associate sponsor ANZ has paired up with player Novak Djokovic to raise funds for charity World Vision on a funny fan picture driven donation initiative called #HeadbandForGood. The tone is light-hearted, but the intention is serious in a campaign that pays homage to the tennis… Continue reading Djokovic Fronts Australian Open Sponsor ANZ’s #HeadbandsForGood Cause
ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac
ANZ is rolling out a new campaign across Asia-Pacific leveraging its tennis sponsorships and ambassadors – particularly its partnerships with the Australian Open and the Shanghai Rolex Masters – called ‘Your Game, Your Way’. Fronted by the world’s number one ranked tennis player Novak Djokovic, the focus of the fresh campaign is about each… Continue reading ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac
