Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Tag: Dylan Alcott
ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
To pay tribute to athlete ambassador Dylan Alcott’s last appearance its his home Grand Slam, ANZ activated its rights around the 2022 Australian Open through an integrated programme which included a giant tennis ball mural of Alcott in Melbourne’s Federation Square to mark his retirement. The financial services brand and official AO partner paid… Continue reading ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian Championship in 1922) and celebrating 100 years of women’s competition. The commemorative coins features an engraving of Molesworth engraved on the ‘heads’ side of the… Continue reading Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
ANZ & Dylan Alcott To Leverage Australian Open Via ‘Financial Wellbeing Challenge’
Leveraging its status as an associate sponsor of the tournament (and of the long-running, brand-backed ANZ Hot Shots kids tennis starter programme), financial brand ANZ teamed up with athlete ambassador Dylan Alcott for a tennis take on its ongoing financial literacy programme. Alcott, the multiple Grand Slam Australian wheelchair tennis champion and Paralympian (and… Continue reading ANZ & Dylan Alcott To Leverage Australian Open Via ‘Financial Wellbeing Challenge’
Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
Coca-Cola sports drink Powerade encouraged Australians to ‘Sweat It Out’ in a new campaign promoting Powerade ION4 Active Water fronted by soccer stars Sam Kerr and cross code Paralympian Dylan Alcott. The Australian women’s national football team skipper and Chelsea striker and the Australian wheelchair basketballer and wheelchair tennis player star in an integrated… Continue reading Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
Australian Open associate partner ANZ activated around the 2019 tournament via an integrated, multi-strand campaign spearheaded by working with Nike and aiming to break down barriers by leveraging its athlete ambassador partnership with Paralympian and Grand Slam champion Dylan Alcott. Ahead of the tournament the bank teamed up to present the Australian six-time Grand… Continue reading ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Tennis fans and game lovers at the 2017 Australian Open experienced the excitement, thrill and constant movement of playing a dynamic, energetic tennis game in a virtual world of obstacles and goals called ‘ANZ Breakpoint’. This large format digital virtual reality experience, developed in partnership with Deloitte Digital for the Australian financial group, was… Continue reading ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
