Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Tag: Online Tool
Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
Foot Locker’s specialist basketball ‘House of Hoops’ sub-brand teamed up with sportswear behemoth Nike to create an interactive player logo tool to engage the new generation of basketball fans. This mobile-first, interactive design tool, called ‘House of Hoops Mark of Greatness’, originated in the Australia/New Zealand market and was developed in harness with Dentsu’s… Continue reading House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
To pay tribute to athlete ambassador Dylan Alcott’s last appearance its his home Grand Slam, ANZ activated its rights around the 2022 Australian Open through an integrated programme which included a giant tennis ball mural of Alcott in Melbourne’s Federation Square to mark his retirement. The financial services brand and official AO partner paid… Continue reading ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. Following brand research into the nation’s mood, the ASICS State-of-Mind Index identified Nottinghamshire as the English county most in need of a mental uplift and… Continue reading ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Investec’s Integrated Ashes Activation Links City To Social
In addition to the usual on-field, on-stump and in-ground signage and hospitality, a traditional ad campaign, an event-led experiential programme and a set of internal employee initiatives, English test cricket title sponsor Investec is also running a multi-pronged digital campaign spanning online promo spots, a live stats tool, web-based match updates and analysis videos, a… Continue reading Investec’s Integrated Ashes Activation Links City To Social
Lucozade Sport Builds Brazil 2014 ‘Conditions Zone’ Pitch
England national team sponsor Lucozade Sport has created ‘Conditions Zone’: an indoor 5-a-side pitch simulating the heat and humidity the side will face at Brazil 2014. Developed with agency FastTrack, the state-of-the-art ‘Conditions Zone’ sports space, erected in London’s Canary Wharf and boasts 32 degrees temperature and 76% humidity. The initiative… Continue reading Lucozade Sport Builds Brazil 2014 ‘Conditions Zone’ Pitch
