FIFA partner and official automotive partner Kia acted its rights around the 2022 Men’s World Cup with the late October launch of ‘Every Four Years’ – an integrated campaign based around World Cup rituals from all around the globe. Created with agency Innocean (Berlin), the activation celebrates Kia’s FIFA partnership by paying tribute to… Continue reading Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
Tag: Innocean
Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country. The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running under the brand’s umbrella #MovementThatInspires marketing platform. The car company’s activation was spearheaded by a stunt-based television commercial titled ‘Kia EV6 X NBA | Moves… Continue reading Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
October saw Kia Canada activate its Canadian Hockey League (CHL) partnership at the start of the new season with work built around the auto brand’s global ‘Movement That Inspires’ positioning. The South Korean car company teamed up with Innocean Worldwide Canada to roll out a new social and experiential activation strategy as the CHL… Continue reading Kia Canada’s Canadian Hockey League Experiential Activation Drops Puck On New Hockey Season
360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
In-house agency INNOCEAN Frankfurt launched a multi-stage digital ‘Buckle Up’ campaign around its parent company’s ‘Hyundai N 24 Hour Race’ at the legendary Nürburgring. The legendary 24-hour race at the Nürburgring fascinates motor sports fans around the world N, the Hyundai’s high-performance brand, worked with in-house agency INNOCEAN Frankfurt to share the joy, fun… Continue reading 360° ‘Buckle Up For N Day’ Campaign Promotes Hyundai’s N24 Hour Race
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
The ‘major sponsor’ of Australian Open 2017, Kia Motors has launched its multi-faceted ‘Power To Surprise’ leverage programme that spans various on- and off-line leverage strands for tennis fans around the world ranging from traditional advertising and athlete ambassador appearances, to courtside branding, at-event fan interactions, hospitality programmes and also providing the event’s vehicle fleet.… Continue reading Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
Hyundai Spots & Experience Launches 1st Official NFL Campaign ‘Because Football’
One of the NFL’s newest sponsors, official automotive partner Hyundai, is rolling out its first campaign – Because Football – as an official rights holder led by two new TV spots which aired nationwide on kick-off Thursday. The first 30-second commercial, ‘D-Gate’, features passionate Arizona Cardinals fans and promotes its recently redesigned Tucson SUV… Continue reading Hyundai Spots & Experience Launches 1st Official NFL Campaign ‘Because Football’
Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
The first week of June sees the launch Hyundai USA’s 360 degree marketing platform celebrating fan passion around the World Cup. The US activation from FIFA’s official automotive partner is led by two all-new, in-game 30-second (with extended one minute versions and dual language) spots featuring the redesigned 2015 Sonata. ‘Boom’ aims to… Continue reading Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
