Tag: Tumblr

Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament

Allstate invites college hoops fans to join the ‘Jeer Team’ and socially spread March Mayhem across the NCAA men’s Division One basketball championship.   Allstate, the Official Corporate Partner of NCAA March Madness and the Final Four, has brought back its infamous ‘Mayhem’ pitchman backed by a team of ‘Jeer-leaders’ to socially sling hoops insults… Continue reading Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament

1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach

Toyota teamed up with web giant Yahoo to leverage its sponsorship of the Stagecoach Music Festival with the first ever live Tumbrl stream.   The live stream, which began on Friday and ran through Sunday, was the first brand-sponsored live stream of a concert on Tumblr (at http://stagecoachlive.tumblr.com/).   The Tumblr video player was built… Continue reading 1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach

NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans

The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, fans and schoolyard ballers to target both core and casual fans and capture the emotions behind basketball’s universal appeal.   Launched two weeks ahead of the… Continue reading NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans

Canterbury/England Rugby Use Thunderclap For Fan-Fuelled ‘Launched By The Loyal’ RWC Shirt Reveal

June and July saw Canterbury and England Rugby roll out an innovative, two-phase launch campaign for the England Rugby World Cup kit that initially used Thunderclap to ensure that committed fans themselves amplified the launch content in return for an exclusive early shirt reveal and then moved on to a more traditional shirt launch that… Continue reading Canterbury/England Rugby Use Thunderclap For Fan-Fuelled ‘Launched By The Loyal’ RWC Shirt Reveal

Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign

A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors.   Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign

L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy

Whilst not an official sponsor, 11 January saw L’Oreal activative around the Golden Globes via a real-time marketing initiative that transformed the Golden Globes red carpet into a shoppable social commerce platform.   For the French cosmetic and beauty giant, the Golden Globes is something akin to the Super Bowl and it leveraged social media… Continue reading L’Oreal’s Real-Time Shoppable ‘Golden Globes Red Carpet’ Social Strategy

ASPSurf+Snap: 1st Snapchat Digital Autograph Campaign

The autograph and selfie Snapchat -led campaign from The Association of Surfing Professionals – ASP Surf + Snap – is an impressive example of how new platforms are enabling smaller property owners to revolutionise their fan engagement.   Based around star surfer ‘digital autographs’, this campaign saw the organisation link up with last year’s ‘ASP… Continue reading ASPSurf+Snap: 1st Snapchat Digital Autograph Campaign

NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign

Campbell’s Chunky, the Official Soup Sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign.   This season Campbell’s add a twist to its classic NFL activation campaign (which began in 2007) which sees it use a real mom/mum to be featured alongside her… Continue reading NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign

Media Markt Brazil’14 Aims To Make All Fans German Fans

In the lead up to the World Cup semi final clash between Germany and Brazil, European retailer Media Markt has sent it street teams out across the host nation on a mission to modify the Brazilian flag to German national colours on stickers and posters across the country.     This Germanification is part of… Continue reading Media Markt Brazil’14 Aims To Make All Fans German Fans

Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion

The first week of June sees the launch Hyundai USA’s 360 degree marketing platform celebrating fan passion around the World Cup.   The US activation from FIFA’s official automotive partner is led by two all-new, in-game 30-second (with extended one minute versions and dual language) spots featuring the redesigned 2015 Sonata.   ‘Boom’ aims to… Continue reading Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion

Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC

Visa is using its IOC TOP partner rights at the Winter Olympics to introduce its new ‘Everywhere You Want To Be’ global positioning with a flagship ‘Flying’ commercial.   This new approach is effectively a tweaked update of the payments giant’s former ‘It’s Everywhere You Want To Be’ strapline that was used in the US… Continue reading Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC