The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Tag: Jerzy Dudek
Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
On 11 September, to activate around the first group 2017/18 UEFA Champions League matches, long-time partner Heineken launched an integrated #ShareTheDrama campaign fronted by footballing legends Ronaldinho, Ruud van Nistelrooy and Jerzy Dudek. The tournament’s long-time beer sponsor leveraged the start of the group stages with a campaign spearheaded by a set of three… Continue reading Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
