Restaurant chain Osmow’s, the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer’s National Teams, activated the tie-up to leverage excitement around the 2022 FIFA Men’s World Cup through a campaign fronted by Club Brugge and the Canada national team forward Cyle Larin and titled ‘Habibi, I Fix You’. The campaign, which aims… Continue reading Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma
Tag: DAZN
Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former handles the press and public attention around his relationship with his famous father. The campaign rolled out from 3 October: a week ahead of the… Continue reading Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
German Football Legend Michael Ballack Fronts Funny New DAZN Soccer Campaign At Start Of New Season
Germany football legend and new brand ambassador Michael Ballack fronted a comic campaign for DAZN led by a global spot spanning its own platforms which sees the iconic midfielder make a surprise visit to an unsuspecting couple’s home. Early August saw the global sports streaming service roll out the campaign which was spearheaded by… Continue reading German Football Legend Michael Ballack Fronts Funny New DAZN Soccer Campaign At Start Of New Season
DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a 1% global employee time and a resource commitment. The partnership is focused on three fundamental and deep-rooted issues within and beyond football: gender equity, racial… Continue reading DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership
‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
To mark Women’s History Month, DAZN collaborated with five of the planet’s most prominent female fighters to create a docu-series called ‘Letter To My Younger Self’ which explores their personal journeys to the combat sport elite. The aim of the Over-The-Top (OTT) sports subscription video streaming service’s short film series is to inspire female… Continue reading ‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
A local market, social storytelling campaign from Nike sees the sportswear behemoth showcase little known stories about some of England’s Women’s World Cup stars via a social video series narrated by a rapper. Each spot, appearing on Instagram Stories, explores one players’ backstory: showcasing where they are from and their path to elite football.… Continue reading Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
DAZN’s 3D Customisation Of San Siro’s Milan Metro Station Creates Immersive Fan Experience
The transformation aimed to provide Milan fans with a unique, realistic and immersive experience. The subway station takeover, developed with agency The Big Now, included 1250 square metres of brand coated surface across 246 customised spaces – with 3D graphics, original photographs, wall, staircase and turnstile branding – to make the station itself a… Continue reading DAZN’s 3D Customisation Of San Siro’s Milan Metro Station Creates Immersive Fan Experience
DAZN’s ‘#ALL41 – Thank You Dirk’ Salute To Dallas Mavericks Legend Dirk Nowitzki
To commemorate Dirk Nowitzki’s last home game of the season for the Dallas mavericks, sports broadcaster DAZN rolled out an online #ALL41 tribute campaign led by an emotional hero film. The digital campaign, created in harness with creative Kolle Rebbe, features the player’s jersey number – 41- and a #ALL41 (all for one) play… Continue reading DAZN’s ‘#ALL41 – Thank You Dirk’ Salute To Dallas Mavericks Legend Dirk Nowitzki
