Tag: Transport

Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up

Spanish clothing brand Mango unveiled huge banner style billboards and public transport ads in two of Spain’s biggest cities – Barcelona and Madrid – which carried copy lines critical of France and Atlético de Madrid star Antoine Griezmann in the unbranded tease phase of a tease-and-reveal brand campaign called ‘Move Forward’ which focused on not giving up… Continue reading Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up

NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign

As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’.   The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign

Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight

Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former handles the press and public attention around his relationship with his famous father.   The campaign rolled out from 3 October: a week ahead of the… Continue reading Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight

Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road movie series fronted by former cycling star Nicholas Roche telling race-related stories of people, places and bicycles and promoting its bike range.   Roche, a former… Continue reading Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England.   The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)

An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)

Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign

Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team.   The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign

E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension.   Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out.   The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

Leinster Rugby’s Multi-Platform 2018/19 Season Ticket Drive Encourages Fans To ‘Live A Little’

Leinster Rugby’s integrated 2018/19 season ticket campaign, called ‘Live A Little’, was the largest single largest piece of outbound communications from the team’s marketers.   The objective behind the campaign, developed in harness with agency Atomic Sport, was four-fold: to capitalise on the team’s on-pitch success, to retain existing season ticket holders, to upsell to… Continue reading Leinster Rugby’s Multi-Platform 2018/19 Season Ticket Drive Encourages Fans To ‘Live A Little’

Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters.   The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament