An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
Tag: Bus Sides
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
