In the first half of November Gay Games Hong Kong (GGHK) teamed up with creative agency DDB Group Hong Kong to roll out a teaser promotion for Gay Games 2023 called ‘Come Out For The Games’. The teaser fires the starting pistol on a two-year campaign aimed at raising awareness, deepening understanding and building… Continue reading 2023 Gay Games In Hong Kong Rolls Out ‘Come Out For The Games’ Teaser Film
Tag: Hong Kong
HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
An early October campaign from Pizza Hut Hong Kong saw the quick service restaurant chain roll out the ‘Foosball Pizza Box’ – specially designed with a fully playable ‘foosball table’ integrated into the lid of the classic cardboard pizza box. The initiative, developed by agency Ogilvy Hong Kong, aims to drive app downloads and… Continue reading Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Nike teamed up with agency AnalogFolk to create a new personalised membership platform for the consumers and athletic community of Hong Kong promoted via an online and in-store promotional campaign. Territory: Hong Kong Agency: AnalogFolk Objective: Nike has a global ambition to be a true partner to everyday athletes and… Continue reading AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
The iconic French rugby legend Sébastien Chabal appears alongside his alternative self in a series of comic online films spearheading Marriott Bonvoy’s Hong Kong Sevens activation. The tournament’s official hotel partner teamed up with agency Ogilvy Hong Kong to create a set of online spots (and an ambassador on-pitch appearance) that celebrate the diversity… Continue reading Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
To leverage its title sponsorship of the iconic Hong Kong Sevens, early April saw HSBC create a state-of-the-art, high-tech rugby ball and the pass it through the hands of different local businesses – start-ups and innotech – to raise the profile of some of the banks customers. In a campaign developed with Grey Group… Continue reading HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
February saw Cathay Pacific launch its first global Hong Kong Sevens campaign – called ‘Nobody Does Rugby Sevens Like Hong Kong’ – that acts as an homage to the distinctive culture that make the Hong Kong Sevens a unique ‘destination experience’. The light-hearted and distinctly HK centric activation is spearheaded by a set of… Continue reading Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
Nike’s Rex Tso Fronted Boxing Campaign Hong Kong Isn’t About Winning, But Guaranteeing A Fight
Ahead of his 22nd fight (and win) in mid October, Honk Kong’s most famous boxer Rex Tso fronted a Nike campaign in Asia led by a striking spot that sees Tso violently knocked to the canvas as the referee stands over him counting down toward a knock out. The video juxtaposes this heart-stopping boxing… Continue reading Nike’s Rex Tso Fronted Boxing Campaign Hong Kong Isn’t About Winning, But Guaranteeing A Fight
HSBC’s Fancy Dress ‘Serious Play’ HK 7s Rugby Campaign
On 20 March HSBC launched an integrated campaign called ‘Serious Play’ to bring to life the bank’s sponsorship of the Hong Kong Seven’s rugby tournament. HSBC is the co-title sponsor, along with Cathay Pacific, with the legendary sevens tournament which takes place from 23 to 25 March. Spearheaded by a ‘Serious Play’… Continue reading HSBC’s Fancy Dress ‘Serious Play’ HK 7s Rugby Campaign
DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
The ‘Speed Of Yellow / Delivered By DHL’ work leveraging the brand’s rights as the RWC’s Official Logistic Partner builds on the brand’s previous sponsorship ideas for its other properties which include Formula 1, Fashion Week, Volvo Ocean Race and the Gwendenhaus Orchestra. The focus of the activation amplifies the brand’s mantra –… Continue reading DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
Carlsberg’s Digital Streak @ HK 7s
Carlsberg, as official beer sponsor of March’s Hong Kong Sevens, has created an interactive online game based around the iconic rugby activity of streaking – Carlsberg Rugby Fever. The online entertainment platform, developed by Euro RSCG Hong Kong, targets the core young adult male demographic and aims to generate tournament word-of-mouth buzz amongst that… Continue reading Carlsberg’s Digital Streak @ HK 7s
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
