HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
Tag: Rugby Sevens
World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Mid-June saw World Rugby launch a major new Rugby Sevens campaign ahead of the rescheduled Tokyo 2020 Olympic Games called ‘This Is How We Sevens’. The campaign objective is to showcase the ‘vibrancy, excitement and breadth of personalities’ in the Sevens version of the sport and is part of World Rugby’s core aim of… Continue reading World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
The collaboration between the national union and the famous London attraction saw a replica of the infamous torture chamber in London’s scariest and spookiest attraction installed at Twickenham to form a dungeon-style sin bin where players being shown a yellow card will be sent to. The two unlikely teammates, the England Rugby team and… Continue reading Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
Carlsberg’s Digital Streak @ HK 7s
Carlsberg, as official beer sponsor of March’s Hong Kong Sevens, has created an interactive online game based around the iconic rugby activity of streaking – Carlsberg Rugby Fever. The online entertainment platform, developed by Euro RSCG Hong Kong, targets the core young adult male demographic and aims to generate tournament word-of-mouth buzz amongst that… Continue reading Carlsberg’s Digital Streak @ HK 7s
