HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
Tag: CSM Sport and Entertainment
Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities. Linked to the brands ‘Outspiration’ campaign,… Continue reading Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
