Insurance broker Gallagher leveraged its status as the title partner of Premiership Rugby in Mid-March through a digital-first video series called ‘Rivals Together’. Part of the ‘Gallagher Leadership’ series – an initiative launched earlier this year to better understand the challenges facing leaders in business and rugby as well as the importance of having… Continue reading Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
Tag: Premiership Rugby
Premiership Rugby Stars Support NHS Vaccine Programme Via ‘Kicking Covid Into Touch’
Launched on 28 September and culminating around the Gallagher Premiership Rugby Round 3 fixtures on the first weekend of October, the ‘Kicking Covid Into Touch’ campaign saw the league collaborate with the NHS to support the vaccination programme. The campaign saw some of Premiership Rugby’s leading players encourage young people to get their COVID-19… Continue reading Premiership Rugby Stars Support NHS Vaccine Programme Via ‘Kicking Covid Into Touch’
Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities. Linked to the brands ‘Outspiration’ campaign,… Continue reading Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
England/Premiership Rugby Team Up To Launch A New Community / Minorities ‘Project Rugby’ Programme
Ahead of the start of the Autumn Internationals, England Rugby and Premiership Rugby launched a new community initiative that aims to introduce the sport into new community called ‘Project Rugby’. The new grassroots engagement programme, designed to increase participation in under-represented communities rugby and to those who have never played the sport, was promoted… Continue reading England/Premiership Rugby Team Up To Launch A New Community / Minorities ‘Project Rugby’ Programme
Premiership Rugby Clubs Support League Sponsor Aviva’s #DriveSafer Via VR, Films, Apps, Ads, Social & PR
The 12 Premiership Rugby clubs are supporting Aviva’s #DriveSafer campaign to raise awareness of dangerous driving caused by distractions. This initiative, which follows on from Aviva’s 2016 ‘Safer Driving’ campaign, is led by virtual reality experience fronted by Wasps trio Joe Simpson, Jimmy Gopperth and Ashley Johnson who all outline their own dangerous experiences of… Continue reading Premiership Rugby Clubs Support League Sponsor Aviva’s #DriveSafer Via VR, Films, Apps, Ads, Social & PR
Premiership Rugby Partner Green Flag’s Club Car Park Checks
Green Flag has kicked off a new two-year partnership with Premiership Rugby by engaging English rugby fans through free vehicle ‘health-checks’ in club car parks to help fans reduce the risk of breaking down. In addition to the on-site match day vehicle maintenance programme, the new league sponsor is also providing fans with free… Continue reading Premiership Rugby Partner Green Flag’s Club Car Park Checks
