Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities. Linked to the brands ‘Outspiration’ campaign,… Continue reading Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Tag: British and Irish Lions
Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak
Sportswear brand Canterbury launched the new British & Irish Lions kit with a two-phase ‘Untouchable Jersey’ campaign that creatively aimed to bring the jersey to life through a striking ‘hologram’. The hologram led initiative claims to be a ‘rugby first’ and it aims to reflect the unique nature of the Lions jersey: an iconic… Continue reading Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak
Adidas Teamwork Display Launches British Lions Kit
To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at its innovative kit launch display. Bringing the brand’s umbrella ‘We’re All In’ big idea to life, adidas’ giant physical display placed a set of new… Continue reading Adidas Teamwork Display Launches British Lions Kit
