Chelsea FC front-of-shirt sponsor Three teamed up with charity Samaritans in April for an in-stadium and player ambassador initiative aimed at getting fans to talk more openly about mental health titled ‘Talk More Than Football’. The non-profit, cause campaign saw the telco and charity link up with a team of Chelsea legends – including… Continue reading Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Tag: Mobile Telco
Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Chelsea FC’s 2021/22 season shirt launch campaign took star players Mason Mount, Timo Werner, Hakim Ziyech and Callum Hudson-Odoi alongside Magda Eriksson, Fran Kirby, Pernille Harder and Sam Kerr (and academy players Levi Colwill and Lewis Bate) on a trip back to the 1960s in an art inspired marketing push in harness with kit partner Nike and… Continue reading Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
The ‘Chelsea Creates’ collaboration between Chelsea FC and COPA90 celebrating and championing some of London’s brightest emerging creative talent culminated on 12 May with the club’s final London Premier League fixture against Arsenal FC. The seven-part creative series, which kicked off in late February and through to May 20201 was showcased via and amplified… Continue reading Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
Roman Kemp’s EE ‘Football Stories’ Film Keeps Fans/Friends Connected For The FA Cup Final Via Watch Together
EE, the primary partner of The Football Association’s Wembley Stadium, leveraged its rights around The 2021 Emirates Cup Final by rolling out the fifth episode in its ‘Football Stories’ film series which sees TV and radio presenter Roman Kemp look back at The Cup Final. To activate ahead of the 15 May big match… Continue reading Roman Kemp’s EE ‘Football Stories’ Film Keeps Fans/Friends Connected For The FA Cup Final Via Watch Together
Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
EE Leverages Wembley Stadium Sponsorship With ‘Game Face’ For FA Cup Final Rounds
EE leveraged its Wembley Stadium sponsorship by offering football fans an opportunity to get behind their team at the 2020 ‘Heads Up FA Cup Final’ by beaming fan reactions across the stadium’s pitch-side digital displays on match day. Part of the telco’s mission to make Wembley the most connected stadium in the world, EE… Continue reading EE Leverages Wembley Stadium Sponsorship With ‘Game Face’ For FA Cup Final Rounds
Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign
Leveraging spiking football interest as the new season gets under way, NFL telecoms partner Verizon has launched a 5G Coverage campaign based around its league rights, a group of player ambassadors and the 13 NFL stadiums it has fitted out with Verizon 5G Ultra Wideband. The integrated campaign, ‘5G Done Right’, spans national TV,… Continue reading Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign
