Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Tag: 2021 South Africa Tour
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
