NFL sponsor Diageo’s vodka brand Smirnoff is leveraging the tie-up by hosting a Super Bowl LVI watch party for a group of gold miners 100 miles north of Anchorage (Alaska) as the centrepiece of a campaign called ‘No Fan Left Behind’. After commissioning research which found that 2% of UJS football fans are unable… Continue reading Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
Tag: Vodka
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
James Bond has always famously been a vodka drinker, but it’s not always been the same vodka brand. In Fleming’s Moonraker novel it was Wolfschmidth, several movies saw Smirnoff product placement, it was Absolut in Never Say Never Again, Stolichnaya in A View To A Kill and Finlandia in Die Another Day. In the… Continue reading SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle. The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
Absolut Sponsors Dublin’s Gay Theatre Festival
2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival
Whyte & Mackay Partner With Snow Leopard
Distiller Whyte & Mackay has formed a partnership with Snow Leopard Vodka which will see 15% of its sales profits going to projects helping save the animal from extinction through the Snow Leopard Trust charity. Since Snow Leopard Vodka launched three years ago, its conservationist founder Stephen Sparrow has donated 15% of all profits… Continue reading Whyte & Mackay Partner With Snow Leopard
