NFL sponsor Diageo’s vodka brand Smirnoff is leveraging the tie-up by hosting a Super Bowl LVI watch party for a group of gold miners 100 miles north of Anchorage (Alaska) as the centrepiece of a campaign called ‘No Fan Left Behind’. After commissioning research which found that 2% of UJS football fans are unable… Continue reading Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
Tag: Text
Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
The non-profit Testicular Cancer NZ teamed up with underwear brand Jockey, retailer Farmers and the New Zealand Rugby Union to launch a campaign called ‘Remundies’ which revolves around a life-saving range of underwear which text the wearer monthly to remind them to check for signs of the disease. Upon buying a pair of ‘Remundies’,… Continue reading Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Dos Equis sets out to ‘Save our Saturdays’ by encouraging consumers and college football fans to text ‘SOS’ to be in with a chance of scooping its branded bag of tailgating swag. The Heineken-owned brand, the official beer sponsor of the College Football Playoffs, has launched the new promotion, to connect with fans feeling… Continue reading Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
Ahead of the FIFA World Cup Final, Isreali e-commercie site Azrieli rolled out a campaign shining the spotlight on one of the 2018 tournament’s highest profile new features – the Video Assistant Referee (VAR). Working with creative agency Leo Burnett Israel, the ‘Proudly Presents VAR Time’ campaign rolled out ahead of the World Cup… Continue reading Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
Nike Running has launched a stark new text-based campaign – with simple white text on a plain black background with a simple robotic voiceover – urging viewers to stop wasting their time on pointless social media, screen-based nonsense and get outside to run instead. The sportswear behemoth’s approach is akin to a Trainspotting-style rant… Continue reading Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
HSBC/WaterAid World Water Day Interactive Watergraph
JLS have got used to signing autographs in recent years, but March saw the group’s founder Oritsé Williams sign is first ‘watergraph’ as he fronted WaterAid’s HSBC-sponsored Aquascript – an interactive water display celebrating World Water Day. The water fountain, literally a wall of water which spells out names of cause donors, was created… Continue reading HSBC/WaterAid World Water Day Interactive Watergraph
