In a repeat of its 2015 strategy, Kia again links its X-Men Apocalypse movie tie-in with its top tier Australian Open tennis tournament sponsorship in a new campaign fronted by Rafael Nadal. This initiative sees the auto brand blend properties from its entertainment partnership and sports sponsorship portfolios into a single athlete ambassador led… Continue reading Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
Tag: Film Partnership
Kraft Mac&Cheese Spots & Collectibles Hub Leverage Star Wars Nostalgia
‘Episode VII: The Force Awakens’ commercial partner Kraft is linking Star Wars nostalgia with middle America father-son bonding for its new movie-led mac & cheese campaign. The first of a torrent of blockbuster brand work linked to the late December launch of the latest episode in the biggest movie saga of them all –… Continue reading Kraft Mac&Cheese Spots & Collectibles Hub Leverage Star Wars Nostalgia
Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake. September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Heineken’s Bond partnership, part of its global strategy of solidifying the brand’s position as a premium drink and drive brand-relevant conversations, continues ahead of the release of SPECTRE through a $100m integrated marketing campaign that includes product placement, advertising and the world’s first space selfie called ‘Spyfie’. This latter Spyfie-led digital strand of the… Continue reading Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
James Bond has always famously been a vodka drinker, but it’s not always been the same vodka brand. In Fleming’s Moonraker novel it was Wolfschmidth, several movies saw Smirnoff product placement, it was Absolut in Never Say Never Again, Stolichnaya in A View To A Kill and Finlandia in Die Another Day. In the… Continue reading SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
A virtual reality film-led campaign promoting Samsung’s partnership with Marvel turns a team of sports stars into super heroes culminating in Lionel Messi morphing in to Iron Man. This ‘We Are Greater Than I’ campaign collaboration between the Korean conglomerate and the comic entertainment giant is part of the multi-faceted partnership promotion for Avengers:… Continue reading Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’ The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Blending its X-Men movie partnership with its major Australian Open Tennis sponsorship (via a campaign led by athlete ambassador Rafael Nadal) sees Kia leverage the current trend for blending multiple property sponsorships within unified activations. The car brand’s campaign around the first tennis major of 2015 is built on the launch of its special… Continue reading Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
