In a repeat of its 2015 strategy, Kia again links its X-Men Apocalypse movie tie-in with its top tier Australian Open tennis tournament sponsorship in a new campaign fronted by Rafael Nadal. This initiative sees the auto brand blend properties from its entertainment partnership and sports sponsorship portfolios into a single athlete ambassador led… Continue reading Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
Tag: Movie tie-in
Kraft Mac&Cheese Spots & Collectibles Hub Leverage Star Wars Nostalgia
‘Episode VII: The Force Awakens’ commercial partner Kraft is linking Star Wars nostalgia with middle America father-son bonding for its new movie-led mac & cheese campaign. The first of a torrent of blockbuster brand work linked to the late December launch of the latest episode in the biggest movie saga of them all –… Continue reading Kraft Mac&Cheese Spots & Collectibles Hub Leverage Star Wars Nostalgia
Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
A virtual reality film-led campaign promoting Samsung’s partnership with Marvel turns a team of sports stars into super heroes culminating in Lionel Messi morphing in to Iron Man. This ‘We Are Greater Than I’ campaign collaboration between the Korean conglomerate and the comic entertainment giant is part of the multi-faceted partnership promotion for Avengers:… Continue reading Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’ The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Heineken’s SkyFall ‘Crack The Case’ Sponsorship
Heineken’s ‘Crack The Case’ spearheads the beer brand’s Skyfall activation and fronts a reported $45m investment in the 23rd James Bond film. Making the most of Heineken’s extensive rights package, which includes a wealth of Bond benefits from star appearances to product placement, the creative features Skyfall stars Daniel Craig and Bérénice Marlohe… Continue reading Heineken’s SkyFall ‘Crack The Case’ Sponsorship
