The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
Tag: Film Sponsorship
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
