The global fund group Invesco leveraged its first year as an official NCAA March Madness partner through an integrated activation programme built around sports-related innovation and fronted by former NBA star Grant Hill. Invesco is the official asset management partner of the NCAA while its Invesco QQQ ETF (QQQ) is the NCAA’s official ETF and… Continue reading Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
Tag: Online Game
ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
In July, Stowford Press Cider, the official cider of the English cricket team, launched an online game – ‘Message In A Bottle’ – offering fans a chance to win Ashes tickets. Challenged to a social media ‘Name The Player’ quiz (based on a graphic/picture clue), the successful players were entered into a draw to win… Continue reading ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
IBM, Wimbledon’s long term data partner, has launched an online game – #MakeTheTeam – to enable fans to test their own ability to capture data points and thus to try and make ‘data entry’ fun. #MakeTheTeam (see http://www.maketheteam.co.uk/) is a consumer-facing gaming strand of IBM’s wider, data-led Wimbledon partnership activation. It was developed in… Continue reading IBM’s Online Wimbledon #MakeTheTeam Game Aims To Make Data Entry Fun
Skoda Launches Fantasy ‘Tour De France’ Online Game
The Skoda Fantasy Tour de France game, which went live three weeks before the 2014 race rolls into the Yorkshire Dales for its Grand Depart, offers fans a chance to build their own pro cycling team, tackle stages and try and win real prizes. Running along similar lines as the more familiar Fantasy Football… Continue reading Skoda Launches Fantasy ‘Tour De France’ Online Game
#FastOrFail – Adidas’ Social Media Powered Gaming
FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by offering fans a chance to go to Brazil 2014. The game enables football fans and adidas consumers to play from the perspective of Messi himself… Continue reading #FastOrFail – Adidas’ Social Media Powered Gaming
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
HSBC Leverages IPL Sponsorship Via YouTube
HSBC, as lead sponsor for the live online streaming of IPL matches, linked with HGS Interactive’s to create a campaign running across the dedicated cricket YouTube Channel broadcasting the 20-over games. The aim of choosing to activate across YouTube was to help gain page impressions from the millions of Indian viewers watching the matches on… Continue reading HSBC Leverages IPL Sponsorship Via YouTube
