The telecoms giant, which has been a partner with the Indian Premier League (IPL) since its inception in 2008, is activating around this year’s tournament by bringing back both its Super Fan competition and its animated character ZooZoos. It’s campaign spans TV, digital and social media, and engaging fan initiatives through the competition and… Continue reading Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
Tag: 20/20
Pepsi Asks Cricket Fans To ‘Crash the IPL’
March saw PepsiCo re-purpose the long running US Dorito’s ‘Crash The Super Bowl’ contest to form India’s Pepsi ‘Crash The IPL’ campaign. A part of an international ‘Pepsi Challenge’ style initiative, Pepsi is asking cricket fans and consumers from across India and throughout the cricket-loving world to showcase their creativity and make their own… Continue reading Pepsi Asks Cricket Fans To ‘Crash the IPL’
Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
The world’s largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign. Amazon India has signed up as the official ‘on air associate sponsor’ for the IPL telecast on Sony Set Max for the 2014 season. It… Continue reading Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
HSBC Leverages IPL Sponsorship Via YouTube
HSBC, as lead sponsor for the live online streaming of IPL matches, linked with HGS Interactive’s to create a campaign running across the dedicated cricket YouTube Channel broadcasting the 20-over games. The aim of choosing to activate across YouTube was to help gain page impressions from the millions of Indian viewers watching the matches on… Continue reading HSBC Leverages IPL Sponsorship Via YouTube
