Tag: E-Commerce

Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll

The Marathumb Challenge

The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll

Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House

Experiences marketplace Groupon teamed up with NFL tight end Rob ‘Gronk’ Gronkowski on a Big Game competition offering one lucky winner (and 15 friends) the chance to ‘Party Like a Player’ at the Super Bowl winner and Tampa Bay Buccaneer’s star’s mansion   While The Gronk himself is away at the Super Bowl on 13… Continue reading Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House

Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones

As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones

(Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves

Singapore-based e-commerce platform Shopee has signed up Portuguese and Juventus super star Cristiano Ronaldo as its new athlete ambassador and has rolled out a new endorser fronted, integrated campaign ahead of its annual 9.9 Super Shopping Day.   The campaign’s objective is to use Ronaldo’s star power to engage with fans through livestreaming on Shopee’s… Continue reading (Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves

Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front

January saw the Seattle based online retailer Zulily make a strategic soccer sponsorship commitment to the whole city of Seattle by becoming the new front of shirt sponsor of MLS side Seattle Sounders and NWSL team Seattle Reign.   As well as appearing on the MLS team’s playing shirts, the tie-up also includes the presence… Continue reading Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front

Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition

Ahead of the FIFA World Cup Final, Isreali e-commercie site Azrieli rolled out a campaign shining the spotlight on one of the 2018 tournament’s highest profile new features – the Video Assistant Referee (VAR).   Working with creative agency Leo Burnett Israel, the ‘Proudly Presents VAR Time’ campaign rolled out ahead of the World Cup… Continue reading Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition

Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18

Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses.   The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18

Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten

Mid September saw the NBA Champion Golden State Warriors roll out a campaign promoting its new three-year patch partnership with Japanese e-commerce company Rakuten – a reported to be worth $20m per year.   The jersey sponsorship was announced at a live event (live streamed socially by the sponsor on Facebook)     and then… Continue reading Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten

Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads

The world’s largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign.   Amazon India has signed up as the official ‘on air associate sponsor’ for the IPL telecast on Sony Set Max for the 2014 season. It… Continue reading Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads

Phelps Fronts Speedo Pace Club Social Community

Swimming superstar and Speedo’s top brand ambassador Michael Phelps fronts the aquatic brand’s new Pace Club – an online social community not dissimilar from the Nike + initiative for runners.   Phelps, who has been with Speedo since 2001 and who the brand awarded a $1m bonus after his record eight gold medals in the… Continue reading Phelps Fronts Speedo Pace Club Social Community