Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Tag: Web Banners
Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
The world’s largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign. Amazon India has signed up as the official ‘on air associate sponsor’ for the IPL telecast on Sony Set Max for the 2014 season. It… Continue reading Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
