Ahead of the FIFA World Cup Final, Isreali e-commercie site Azrieli rolled out a campaign shining the spotlight on one of the 2018 tournament’s highest profile new features – the Video Assistant Referee (VAR). Working with creative agency Leo Burnett Israel, the ‘Proudly Presents VAR Time’ campaign rolled out ahead of the World Cup… Continue reading Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
Tag: Tweet
Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking. After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
In the US sports marketing world, late October and early November seemed to be dominated by one name – LeBron James. His homecoming story certainly provided a powerful narrative to promote the new NBA season and a huge number of big brands leveraged the story. But not all his promotional work was based… Continue reading LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The Brits’ award. Much like Oreo’s swift Twitter response to the power cut at the Super Bowl earlier in the month, Dulux had its own low… Continue reading Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Pepsi and the NFL have tweeted a Super Bowl teaser image of superstar Beyonce, with the Big Game’s date painted on her face. The promotional photo as good as confirms rumours that the Grammy Award winning ‘Single Ladies’ singer will front the game’s Pepsi-sponsored Halftime Show. When Pepsi signed a 10-year $2.3bn NFL sponsorship… Continue reading Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Barclaycard’s Twitter-Led Mercury Music Sponsorship
Barclaycard activated its sponsorship of the 2012 Mercury Music Award by encouraging music fans to “voice their support” for the nominated artists by turning their supportive tweets into speech. A digital, Twitter-based campaign, created by Dare, converts tweets by users who register on a dedicated website and used the hashtag #voice and the hashtag… Continue reading Barclaycard’s Twitter-Led Mercury Music Sponsorship
