AFL official beer Carlton Draught launched a grassroots football community support initiative called ‘The Carlton Draft’ in late February: the campaign sees a team of eight AFL legends made available to play for local Victorian clubs to support grassroots footy clubs after what has been a challenging few years. The Carlton & United Breweries… Continue reading Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs
Tag: Live Broadcast
Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the scoreboard to call attention to the wage gap. The initiative emerged from research from the IBGE which found that in Brazil women’s salaries are on… Continue reading Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The Brits’ award. Much like Oreo’s swift Twitter response to the power cut at the Super Bowl earlier in the month, Dulux had its own low… Continue reading Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Orange’s CAN Sponsorship Led With Digital Fan Tools
Sunday Mba’s superb volley for the Super Eagles in Johannesburg on Sunday ensured Nigeria beat Burkina Faso to claim their third African Nations Cup. It also brought to an end the 2013 edition of Orange’s multi-tiered official CAN sponsorship campaign. This year’s initiative saw Orange offer an array of digital tools and organise several… Continue reading Orange’s CAN Sponsorship Led With Digital Fan Tools
