The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the scoreboard to call attention to the wage gap. The initiative emerged from research from the IBGE which found that in Brazil women’s salaries are on… Continue reading Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
Tag: BETC-Sao Paulo
Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation
The first week of May saw Puma mark the anniversary of Usain Bolt’s record-breaking 9.58-second 100m sprint with a celebratory biographical book tribute that includes a hidden flipbook style sprint animation. The sportswear brand’s athlete ambassador was presented with’The 9’58 Biography’ – a physical memento of the race that saw him become the fastest person… Continue reading Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation
