GSK’s Voltaren leveraged its partnership with Aussie A-League soccer side Western Sydney Wanderers FC (WSW) through a May campaign tackling the ‘Grumps’ or, in other words, muscle pain which is so often ignored by men of a certain age. The activation is spearheaded by a hero spot which follows the story of George, a… Continue reading Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’
Tag: Healthcare
F1’s Carlos Sainz & Son Fronts New Spanish Reebok Sports Club Campaign
Based around the fact that physical activity and sports are beneficial to health, Reebok Sports Club in Spain has launched a new campaign which aims to drive home a message about the vital importance of regular sport to everyone’s health – especially in light of the Covid-19 pandemic. The campaign’s core messaging claim is… Continue reading F1’s Carlos Sainz & Son Fronts New Spanish Reebok Sports Club Campaign
Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the scoreboard to call attention to the wage gap. The initiative emerged from research from the IBGE which found that in Brazil women’s salaries are on… Continue reading Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Local behemoth business Phillips designed unique running shirts for the 2019 Eindhoven Marathon to show runners and spectators the way to the nearest Automated External Defibrillator (AED). The initiative, part of the brand’s race partnership (it is one of 10 Innovation Partners of the mass participation race), saw three runners wear the specially designed… Continue reading Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root. The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each player’s own health The thinking behind this healthcare brand/rock band tie-up is that most people actually have a general, basic understanding about whether they are… Continue reading BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
Swisse celebrates Leyton Hewitt’s final tilt at the Australian Open with a ‘Time To Reflect’ campaign that offers Australians an intimate, personal insight into the tennis player’s career. At the core of the Australian health brand’s campaign sit six 30-second spots – each looking at different aspects of Hewitt’s success (while also plugging specific… Continue reading Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Australian cricket legend Steve Waugh’s ‘Captain’s Ride’ cycling campaign for his foundation linked up with Fitness First on an innovative digital experience that enabled members of the health club to join the inaugural Captain’s Ride from the gym’s excercise bikes thorugh virtual reality headsets. The Steve Waugh Foundation’s ‘Captain’s Ride’ is a 920km bike… Continue reading Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
J&J USA World Cup Campaign Uses Kids Books Not Soccer
Johnson & Johnson’s USA local market World Cup work, whilst still running under the global platform’s ‘Care Inspires Care’ tagline, takes quite different approach to most Brazil 2014 sponsor activation in so much as it doesn’t feature football. There are no soccer stars, no pitches, no kits and no live action shots – there… Continue reading J&J USA World Cup Campaign Uses Kids Books Not Soccer
J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
In addition to global ‘Care Inspires Care’ umbrella platform (see case study), FIFA healthcare partner Johnson & Johnson is running a powerful CSR led campaign strand initiative in the host nation – a health push that included a series of initiatives aimed at touching the lives of millions of Brazilians called the ‘Tour Do Carinho’… Continue reading J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
