Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Tag: Men’s Health
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites. Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
The #PlacarPelaMudança (#ScoreboardForChange) initiative, developed for the Paulista Football Federation and UN Women by advertising agency BETC São Paulo, leveraged the 2019 Women’s Paulista Championship by using the scoreboard to call attention to the wage gap. The initiative emerged from research from the IBGE which found that in Brazil women’s salaries are on… Continue reading Paulista Football Fed’s ‘Scoreboard For Change’ Highlights Wage Disparity #Placarpelamudança
Hazard, Barkley & Forster Front Sure’s ‘Never More Sure’ Chelsea, Everton & Southampton Sponsorships
Deodorant giant Sure has signed official personal care sponsorships with three Premier League clubs and three player ambassadors – Chelsea (Eden Hazard), Everton (Ross Barkley) and Southampton (Fraser Forster) – and has begun to roll out an associated multi-platform campaign linked by the hashtag #NeverMoreSure. The activity aims to highlight how the teams each… Continue reading Hazard, Barkley & Forster Front Sure’s ‘Never More Sure’ Chelsea, Everton & Southampton Sponsorships
Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
TOP IOC partner Gillette launches its Rio 2016 campaign with its first 30-second Olympic spot called ‘Perfect Isn’t Pretty’ promoting its Fusion ProShi. The commercial narrative focuses on the idea that while reaching a peak at the Games is a beautiful, the training path on the way – the sacrifices, the pain and the anguish… Continue reading IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nine months before Euro 2016 kicks off Belgian prophylactic brand Love Condom launches a campaign reminding football fans that if they want to avoid having to follow the tournament from the maternity ward they should be using condoms now. With the Euros starting on 10 June in France, Love Condom wants to ensure supporters… Continue reading Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Adidas Product & Endorser ‘All In: Movember’ Campaign
Adidas is ‘all in’ for Movember as 2014 sees the German sportswear giant join the movement as an official partner with The Movember Foundation and raise awareness and funds for the men’s’ health charity through a limited edition collection, promotions across its own media channels, an adidas fundraising team and a set of initiatives in… Continue reading Adidas Product & Endorser ‘All In: Movember’ Campaign
HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
HP Sauce is activating its UK alliance with men’s health charity Movember with a Facebook initiative – The HP Sauce Movember Challenge – running parallel to an above-the-line advertising campaign. The umbrella objective of the good cause alliance is to help raise awareness of the moustache-growing initiative and the social media strand aims to… Continue reading HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
