On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms. The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
Tag: Southampton FC
Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home. The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
8 July saw Premier League side Southampton FC launch its new home kit for the 2020/21 season, created by supplier Under Armour, through a bespoke online and mobile game within which the visuals of the new shirt became unlockable for players/fans completing level three. The arcade style game, called ‘Defying The Odds Since 1885’,… Continue reading Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Southampton FC & Big Issue Team Up For Special Saints Edition, Match Programme & Education CSR Initiative
Early August sees Southampton Football Club team up with The Big Issue to try and help improve the lives of vulnerable adults through a new CSR partnership. The two organisations – one sporting and one media – have linked up to create a special Southampton FC edition of The Big Issue which will be… Continue reading Southampton FC & Big Issue Team Up For Special Saints Edition, Match Programme & Education CSR Initiative
Southampton’s Animated ‘Made For Heroes’ Mini-series Launches Multi-Platform Under Armour Kit
Mid June sees Southampton roll out an online cartoon series to spearhead the launch of its new 2017/18 season Under Armour kit. Ahead of the 17 June official unveiling of the new home and away kits, Southampton FC created an animated short series to generate buzz around the launch, create buzz and drive pre-order… Continue reading Southampton’s Animated ‘Made For Heroes’ Mini-series Launches Multi-Platform Under Armour Kit
Sure Expands Football-Focused #NeverMoreSure Via Southampton FC Pressure Test Social Ad
Deodorant brand sure continues to expand its football-led #NeverMoreSure initiative with the third core phase focusing on Southampton FC and a ‘Sure Pressure Series’. The latest strand of the Unilever brand’s triple-play Premiership partnership programme is led by Episode One of the new ‘Sure Pressure Series’ – shot at Southampton FC’s training ground and… Continue reading Sure Expands Football-Focused #NeverMoreSure Via Southampton FC Pressure Test Social Ad
Hazard, Barkley & Forster Front Sure’s ‘Never More Sure’ Chelsea, Everton & Southampton Sponsorships
Deodorant giant Sure has signed official personal care sponsorships with three Premier League clubs and three player ambassadors – Chelsea (Eden Hazard), Everton (Ross Barkley) and Southampton (Fraser Forster) – and has begun to roll out an associated multi-platform campaign linked by the hashtag #NeverMoreSure. The activity aims to highlight how the teams each… Continue reading Hazard, Barkley & Forster Front Sure’s ‘Never More Sure’ Chelsea, Everton & Southampton Sponsorships
Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
Thousands of Premier League fans will benefit from cheaper away match tickets when watching their side play Southampton FC courtesy of the Saint’s main sponsor Virgin Media. The media giant has partnered with the Footballer Supporters’ Federation (FSF) on its ‘£20 is Plenty’ campaign by giving all visiting fans a £10 subsidy to every… Continue reading Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
