Launched in late July 2020 and timed to leverage the restart of the UEFA Champions League, Manchester City’s official technology partner Cisco rolled out a campaign called ‘Blue Moon’ promoting its Webex video conferencing brand via ? Territory: UK/Global Agency: Octagon & Milkmoney Objective: Like it has with many other… Continue reading Blue Moon – Cisco Webex & Man City
Tag: English Premier League
Manchester United Are (Finally) ‘Now Playing On YouTube’
After a 13-year hold-out, Manchester United have finally become the last Premier League club to launch their own YouTube channel under the tagline ‘Now Playing On YouTube’. The hero launch video opens with a simple channel mobile screen shot, followed by Juan Mata welcoming the viewer and inviting them to come and have a… Continue reading Manchester United Are (Finally) ‘Now Playing On YouTube’
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
Everton Football Club teamed up with Angry Birds studio Rovio for a multi-year sleeve sponsorship that sees the Angry Birds logo appear on the shoulder of the team shirts and both parties push partnership content. The English Premier League club (founded in 1878) and the Finnish mobile gaming giant debuted the sleeve partnership on… Continue reading Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
A new Optus campaign led by Idris Elba and Vinnie Jones celebrates the launch of its (new and exclusive) English Premier League platform Rolling out through the summer prior to the 2016/17 season’s 13 August kick off the campaign opens with the lines: ‘It’s shouted. Whispered. Heard on the terraces. It’s the reason we… Continue reading Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
Man Utd Stars Play Comic ‘Footgolf’ For Swissquote Online Film.
Man Utd’s season may have ended without a trophy, but an end-of-season webfilm led campaign by sponsor Swissquote sees Juan Mata and Ander Herrera take on Chris Smalling and Jonny Evans in a competition for the inaugral ‘Swissquote Forex Footgolf Challenge Cup’. This early June online ad sees United players take part in a… Continue reading Man Utd Stars Play Comic ‘Footgolf’ For Swissquote Online Film.
Warrior’s Social/Traditional first Liverpool Kit Launch
A big week for Liverpool FC in mid May saw the club launch its new kit and part company with club legend and two time manager Kenny Dalgleish. The new strip launch marketed the club’s first venture following a £25-million-per-year kit deal with new partner Warrior. A sum which was a record amount when… Continue reading Warrior’s Social/Traditional first Liverpool Kit Launch
Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology
Around 100,000 Manchester City fans lined the streets of the city for their team’s long-awaited victory parade after finally winning the English Premier League and regaining the title champions that they last held back in 1968. But there was a modern twist to this most traditional of sporting celebration. Of course there is… Continue reading Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology
