Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series

Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it.   The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series

Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game

A new Optus campaign led by Idris Elba and Vinnie Jones celebrates the launch of its (new and exclusive) English Premier League platform   Rolling out through the summer prior to the 2016/17 season’s 13 August kick off the campaign opens with the lines: ‘It’s shouted. Whispered. Heard on the terraces. It’s the reason we… Continue reading Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game

Virgin Media Links Fan Personalities To Animals In EPL Promo

Virgin Media’s integrated campaign promoting its new soccer season offering revolves around creative executions showing various animal fans blending species habits and supporter behaviour.   The campaign, based around the idea of ‘every game, for every kind of fan’, features wolf fans howling at the TV, a preening peacock gloating about the game, rival stag… Continue reading Virgin Media Links Fan Personalities To Animals In EPL Promo

Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz

Comcast’s beautiful 60-second Acamdey Awards spot tells the story of Emily, a seven-year-old girl who was born blind, and what she sees and imagines in her mind’s eye when she watches The Wizard Of Oz.   Comcast’s team began by asking Emily to describe how she imagines the world of Oz and then the company… Continue reading Comcast Oscars Ad Depicts How A Blind 7-Year-Old Girl Imagines The Wizard of Oz