A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to experience just how hard it is for women to get into motorsports. Created alongside brand and customer experience agency VMLY&R and launched to leverage International… Continue reading Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
Tag: Ford
Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Sao Paulo holds a record for being the city without any beaches that has the most surfers in the world: there are 150,000 surfers who have to take to the road and head to the coast in order to surf. That drive can be arduous. It’s not just checking the weather, leaving at dawn,… Continue reading Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech
The constant sneaker squeaks on the court is one of the staples of the basketball experience – just like dunks, dribbles, alley-oops and the tomahawk jam – and yet Ford in Brazil ran a curious stunt to show what the game would be like without them to showcase its own no-skid technology Ford Brazil,… Continue reading Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech
Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
Ford Motor Company’s ‘Performance’ division aimed to make its racing activities more relevant to the ordinary person on the street and its Brain-Scanning Helmet project is part of its drive to understand everyday consumers and explore how and where motorsports can fit in to their lives. The initiative, called “The Psychology Of Performance”, saw… Continue reading Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it. The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
In the final season of its 22-year partnership with the UEFA Champions League, Ford used its rights around the Lisbon final to launch of its iconic Mustang car in Europe for the first time ever via a multi-platform campaign focusing on allowing the first customers a chance to pre-order the vehicle live during the 90-minute… Continue reading Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
Lincoln/Blacc Interactive Music Video GRAMMY Ambush
Hyundai might be the official GRAMMYs automotive partner, but it was Lincoln Motor Company’s groundbreaking #MusicUncovered campaign that was the talk of the car creative world during the 56th annual music awards. Offering four camera angles and five storylines, Lincoln joined with funk/soul singer Aloe Blacc to offer fans a unique experience linking its… Continue reading Lincoln/Blacc Interactive Music Video GRAMMY Ambush
Ford’s Champions League Festival ‘Focus Cam’
A UEFA partner since 1992, Ford used the 2011 Champions League final primarily to promote the new Focus. While it ran an integrated campaign, overall it took a distinctly social media-led approach. Alongside more vanilla campaign elements – such as pitch side billboards, official courtesy cars and a tweaked version of its global… Continue reading Ford’s Champions League Festival ‘Focus Cam’
Ford Music Videos Star In 2011 American Idol Deal
The longevity of this partnership alone is a testament to its success. After all, Ford was an original American Idol season 1 show sponsor back in 2002. Indeed, for the first series it is believed to have paid a bargain $10m for the ‘lead partnership’ deal (similar to the sum Coca-Cola paid in… Continue reading Ford Music Videos Star In 2011 American Idol Deal
Coke’s Idol Work Focuses On Family & Co-Creation
If sponsorship success is partly judged on longevity, then the fact that in January 2011 Coca-Cola and Ford signed up for the 10th year of sponsoring American Idol speaks volumes. But market watchers tend to agree that it is Coca-Cola that has squeezed the most out of its flagship US sponsorship. For the… Continue reading Coke’s Idol Work Focuses On Family & Co-Creation
Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
