In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
Tag: Sao Paulo
Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Puma’s new 2021 season Palmeiras home and away shirt marketing campaign, called ‘Wherever It Is Green, We Live’, speaks of the strong sense of belonging and of the value of club communities that unites soccer fans. The launch work sets out to portray the essence and passion of Palmeiras football fans: one of Brazil’s… Continue reading Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Sao Paulo holds a record for being the city without any beaches that has the most surfers in the world: there are 150,000 surfers who have to take to the road and head to the coast in order to surf. That drive can be arduous. It’s not just checking the weather, leaving at dawn,… Continue reading Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Brazil Open Tennis Uses Shelter Dogs As ‘Ball Boys’ To Inspire Adoptions
You can teach an old dog new tricks! The age-old question was answered at the Brazil Open in late February when four shelter dogs, rescued from the slums and abandoned lots of Sao Paulo, were trained as ball boys (ball dogs) for an in-tournament exhibition match. After a month’s training, the dogs –… Continue reading Brazil Open Tennis Uses Shelter Dogs As ‘Ball Boys’ To Inspire Adoptions
Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
To celebrate the brand’s 162 anniversary, Jack Daniel’s is rolling out a series of crowd-funded gigs in Brazil. This crowd-funded initiative, in which Mr Jack himself was purportedly the first fan to sign up and bank roll 50% of the cost of the concerts ($72,000), sees the brand launch a joint initiative with crowd-funding music… Continue reading Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
