In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
Tag: Ukraine
EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine. The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator
For the 2018 Champions League Final, UEFA’s official tournament automotive partner Nissan created a robot called ‘Pitch-R’ – a spatial and sculptural football-focused brand installation and experience creator. Territory: Global Agency: TBWA\G1 Paris, UNIT9 London, Nissan Football Lab Objectives Nissan, an automotive brand focused on technology through its ‘Intelligent Mobility’… Continue reading ‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator
DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash
German airline Lufthansa apologised for shooting its World Cup 2018 ad campaign promotion in the Ukrainian capital Kiev rather than in Moscow – despite implying it was filmed in Russia. The promotion featured two enthusiastic German supporters attempting to make the most of their time in Moscow during the World Cup. After fan… Continue reading DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash
‘The Test’ Aims To Prove To Ukrainians That The UEFA Champions League & Heineken Are Best Shared
Late April, a month ahead of the final in Kiev, UEFA partner Heineken leveraged its Champions League rights with a Ukrainian social stunt focused on sharing called ‘The Test’. This local market initiative emerged from research showing that the majority of Ukrainian football fans watch the UEFA Champions League alone. The tournament’s official… Continue reading ‘The Test’ Aims To Prove To Ukrainians That The UEFA Champions League & Heineken Are Best Shared
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
Vauxhall’s England Home or Away Facebook Competition
In mid May, just a few days before manager Roy Hodgson announced his squad, Vauxhall launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at ‘Home or Away’ this summer. The England team sponsor, in tandem with digital agency Skive, created the national squad trivia-based competition… Continue reading Vauxhall’s England Home or Away Facebook Competition
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Coca-Cola is really starting to ramp up the activation of is UEFA Euro 2012 rights in the host nations of Poland and Ukraine. The soft drinks giant is not only constructing dominating installations in the host country airports, such as its current work plastered across the baggage carousels in Warsaw airport, but it… Continue reading Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Carlsberg Launches A Two Screen Euro 2012 Mobile App
With 100 days left to go before the big UEFA Euro 2012 kick off official sponsor Carlsberg launched its new Carlsberg UEFA EURO 2012 app. The app gives fans access to exclusive brand-backed and Euro content, as well as the latest news in the run up to and during this summer’s tournament. The… Continue reading Carlsberg Launches A Two Screen Euro 2012 Mobile App
