Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature remote control car delivering the official match ball for kick-off to an anthromorphised social media campaign. The official UEFA automotive partner sought to capture fan attention and generate… Continue reading VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign
Tag: Deutscher Fußball-Bund (DFB)
Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash
German airline Lufthansa apologised for shooting its World Cup 2018 ad campaign promotion in the Ukrainian capital Kiev rather than in Moscow – despite implying it was filmed in Russia. The promotion featured two enthusiastic German supporters attempting to make the most of their time in Moscow during the World Cup. After fan… Continue reading DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash
Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Mercedes is activating is sponsorship of the German national football team at UEFA Euro 2016 through its multi-platform, multi-phase ‘Vive La Mannschaft’ campaign celebrating team spirit. The multi-phase campaign, linked under the #ViveLaMannschaft hashtag, blends the auto giant’s upmarket positioning with a touch of Franco-German and at its core aims to bring German fans… Continue reading Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
