Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson. Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Tag: Player Ambassadors
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
With just a month to go before the start of the much anticipated Commonwealth Bank Women’s Ashes Series, hosts Cricket Australia has rolled out an ad campaign and ticket sales initiative based around the famous burial service ‘Ashes To Ashes, Dust To Dust’ phrase and its familiar ‘Thompson/Lillee’ Australian cricket reworking. The launch TV… Continue reading Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Mercedes is activating is sponsorship of the German national football team at UEFA Euro 2016 through its multi-platform, multi-phase ‘Vive La Mannschaft’ campaign celebrating team spirit. The multi-phase campaign, linked under the #ViveLaMannschaft hashtag, blends the auto giant’s upmarket positioning with a touch of Franco-German and at its core aims to bring German fans… Continue reading Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
Mobile operator and main sponsor of The Football Association of Ireland leans on the Irish Republic’s footie history for the launch of its integrated Euro 2016 national team campaign. The initiative is spearheaded by a TV commercial, developed with agency Boys and Girls (with planning by MediaVest and PM), which also introduces the #MakeHistory… Continue reading Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots
In addition to its guest (patron) VIP programme and its on-site presence both through on-course clocks and hospitality spaces, Rolex also activated its official sponsorship rights at The Masters 2016 with TV and digital work. As part of its package the luxury watch brand has access to some of the exclusive spots in the… Continue reading Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots
Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes – Waitrose is running an integrated 2015 leverage campaign celebrating food and cricket which blends some… Continue reading Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
Nivea’s Liverpool-Led TVC Marks Club’s Non-Typical Partnership Push
In addition to broadcasters, league partners and kit suppliers, team sponsors are ramping up their activation programmes in the lead-up to the new Premier League season and one of the more interesting recent initiatives is a new Nivea campaign fronted by players from Liverpool FC. The most interesting aspect of the partnership is not… Continue reading Nivea’s Liverpool-Led TVC Marks Club’s Non-Typical Partnership Push
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
