Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ which aims to rally the country to behind the team. Launched on 28 June, ahead of the FAI women’s side’s first ever FIFA World Cup… Continue reading Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut
Tag: FAI
Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game. Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
Cadbury, which became Official Snack Partner of the Republic of Ireland Women’s National Team last year, leveraged the tie-up in August through a poster campaign which aimed to turn grassroots female players into super stars. The chocolate giant’s initial activation of its official tie-up with the Football Association Of Ireland (FAI) was built around… Continue reading Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. Paddon, Aotearoa’s most awarded rally driver ever and the current pilot of the Hyundai Team NZ team, gets behind the wheel of his revolutionary electric rally… Continue reading New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Formula One Builds Buzz & Excitement Via Emotional New Season Launch Film
Ahead of the Bahrain Grand Prix, the opening race of the 2021 Formula One (F1) season, the series’ marketers teamed up with agency Wieden + Kennedy for its flagship new season launch film. Rolling out on 25 March ahead of the 28 March race, the spot asks fans (with tongue in cheek) to sit… Continue reading Formula One Builds Buzz & Excitement Via Emotional New Season Launch Film
Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
A new global campaign called ‘Change. Accelerated’ launched ahead of the opening race of Formula E’s seventh season and focuses on the rights owner’s role in accelerating change on and off the track. The electric-racing series targets a new digital audience of young, socially conscious sports fans through this digital-first campaign which will roll out and… Continue reading Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
The first week of November saw Intersport Elverys launch its 2020 Christmas campaign which seeks to epitomise exactly what we’re all thinking this festive season whilst supporting Irish sport. The new campaign, which launched on TV and online on 6 November, sees Intersport Elverys predict that sports will take centre stage this Christmas and… Continue reading Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020
Irish bookmaker Paddy Power launched a campaign, developed with agency The Public House, leveraging its Irish football partnership and addressing the issue of games being played behind closed doors. The idea was to represent fans in the form of the chairs in the empty stadium – giving them Irish personalities and irreverent wit. … Continue reading Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations
Early April saw the UK health and beauty retailer Boots unveil a new major soccer sponsorship strategy with landmark women’s football investments led by penning three-year partnerships with the five football associations of the British Isles. The partnerships were unveiled through an official PR push with the tie-ups simultaneously announced across the brand’s digital… Continue reading Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations
Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
Mobile operator and main sponsor of The Football Association of Ireland leans on the Irish Republic’s footie history for the launch of its integrated Euro 2016 national team campaign. The initiative is spearheaded by a TV commercial, developed with agency Boys and Girls (with planning by MediaVest and PM), which also introduces the #MakeHistory… Continue reading Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
