P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign

Ahead of the start of the 2021/22 season, P&G laundry detergent brand Tide has partnered with the NFL on a fresh strand of its eco- focused efforts to encourage consumers to wash clothes in cold water.   The blended cause and marketing campaign is built around incentivising football fans to enter a contest to win… Continue reading P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign

NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events

To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events