Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is based around installing green flags with inspiring messages from residents throughout a city park. The PepsiCo beverage brand’s ‘Project Green Means Go’ aims to drive… Continue reading Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Tag: Bespoke Microsite
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
American Cancer Society Ties-Up With Pro Golfer Chris DiMarco To ‘Tee Up For Life’
As part of its ongoing programme to raise awareness and funds to help find a cure for cancer, the American Cancer Society (ACS) leveraged interest in golf as the US Open 2017 got under way by launching a new multi-media campaign fronted by its golf ambassador Chris DiMarco. DiMarco, who turned professional back in… Continue reading American Cancer Society Ties-Up With Pro Golfer Chris DiMarco To ‘Tee Up For Life’
Standard Life Leverages Wimbledon Via 3rd Andy Murray’s ‘Master Your Dreams’ Film Series
Leveraging Wimbledon-driven tennis mania, Standard Life has released the third film in its Andy Murray led ‘Master Your Dreams’ online video series. Launched across the finance brand’s digital and social channels, the latest spot stars Murray (wearing Standard Life branded clothing) and explores the pressures around the Scottish star’s attempt to regain the Wimbledon… Continue reading Standard Life Leverages Wimbledon Via 3rd Andy Murray’s ‘Master Your Dreams’ Film Series
