England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series in collaboration with Goal Click which told stories of disability football in England through the eyes and words of those involved. Goal Click is a non-profit organisation which… Continue reading England Football & Goal Click Launch Powerful Disability Football Photography Series
Tag: Digital Hub
‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Ahead of the 2021 US Open, the United States Tennis Association (USTA) launched a new ‘Let’s Tennis’ campaign in mid-August to reposition itself and the game as less elitist and to change the perception that tennis is not an accessible sport. With its flagship tournament starting on 30 August in Flushing (Queens, New York),… Continue reading USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
Nike and ukactive have partnered on a new programme to keep UK children aged between 7 and 12 years old active during the coronavirus lockdown called ‘Move Crew’. The service sets out to support kids keeping up the recommended target of 60 minutes of daily exercise during the Covid-19 crisis and was developed using… Continue reading Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
Blending a range of smart technologies – including voice modulation (VM), artificial imagery and intelligence (AI) and computer generated imagery (CGI) – ‘Project Stand Red’ sees main sponsor Standard Chartered celebrate legendary Liverpool FC manager Bob Paisley’s 100th birthday. Project Red was created to commemorate 100 years since the birth of Bob Paisley OBE… Continue reading Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub
The Economist is running a Russia 2018 responsive marketing campaign that uses match scores to a fulcrum for debating global topics. These reactive World Cup ads, in the Economist’s familiar red background and white type, use live scores to make thoughtful, provocative comments on the kind of global issues germane to the business and… Continue reading The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub
Continental Tire Launches ‘Celebrating Soccer’ Campaign At The Start Of The New MLS Season
Continental Tire is celebrated the start of the North American soccer season through stories of those who make the game all that it is via campaign called ‘Celebrating Soccer’. Continental Tire, the official tire of the MLS, of all 22 clubs and of USA Soccer, is taking a multichannel approach with brand integrations across… Continue reading Continental Tire Launches ‘Celebrating Soccer’ Campaign At The Start Of The New MLS Season
IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
To pay tribute to the Winter Olympic debut of Julian Yee, Malaysia’s first figure skater Olympian, IOC Worldwide partner Samsung has launched an animated short feature called ‘Julian and His Magical Skates’that was created on a Samsung Galaxy Note8. The brand film was drawn with Samsung’s signature S Pen, the campaign was created in… Continue reading IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Ahead of the start of the Natwest 6 Nations, England Rugby and Virgin Active have teamed up to launched ‘Fit for Rugby’: a rugby inspired fitness programme revolving around an online training hub. The initiative, part of Virgin Active’s new status as the RFU’s official fitness partnership, is aimed at both men and women… Continue reading England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
