To activate the second year of its official sponsorship of the Giro D’Italia, tyre giant Continental launched a product-led programme called GripLine which introduced the first paint with added micro rubber granules to increase the grip of road markings. The background to the initiative lies in Continental, one of the world’s biggest tyre manufacturers,… Continue reading Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
Tag: Continental Tire
Continental Tire Launches ‘Celebrating Soccer’ Campaign At The Start Of The New MLS Season
Continental Tire is celebrated the start of the North American soccer season through stories of those who make the game all that it is via campaign called ‘Celebrating Soccer’. Continental Tire, the official tire of the MLS, of all 22 clubs and of USA Soccer, is taking a multichannel approach with brand integrations across… Continue reading Continental Tire Launches ‘Celebrating Soccer’ Campaign At The Start Of The New MLS Season
Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
TV host/sportscaster and part-time comic Dan Patrick returns to front a new series of hoops themed ads for Continental as the tire brand leverages its 31 university partnerships and 12 tournament sponsorships (and ambushes NCAA March Madness). Following in the footsteps of last year’s college basketball tournament marketing, the 2018 ads blend Patrick’s gravitas… Continue reading Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
