Nike’s current ‘global city strategy’, developed back in June 2017, saw the sportswear giant identify 12 key cities in different 10 countries to be the focus of its effort to fuel its global growth. Indeed, Nike’s target was that 80% of its projected growth through 2020 will come through those cities: which, in addition… Continue reading NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE
Tag: Milan
Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
To activate the second year of its official sponsorship of the Giro D’Italia, tyre giant Continental launched a product-led programme called GripLine which introduced the first paint with added micro rubber granules to increase the grip of road markings. The background to the initiative lies in Continental, one of the world’s biggest tyre manufacturers,… Continue reading Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
DAZN’s 3D Customisation Of San Siro’s Milan Metro Station Creates Immersive Fan Experience
The transformation aimed to provide Milan fans with a unique, realistic and immersive experience. The subway station takeover, developed with agency The Big Now, included 1250 square metres of brand coated surface across 246 customised spaces – with 3D graphics, original photographs, wall, staircase and turnstile branding – to make the station itself a… Continue reading DAZN’s 3D Customisation Of San Siro’s Milan Metro Station Creates Immersive Fan Experience
Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’. Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
UEFA Champions League sponsor Pepsi Max has created a spectacular ‘Volley 360’ immersive on-site experience for fans to test themselves against during the build up to the 2016 final. In host city Milan’s Piazza Castello, the soft drinks giant has built the ultimate, hi-tech volley challenge and, between 26 and 29 May, supporters are being… Continue reading PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo
In the build up to the Euroleague Final Four, title sponsor Turkish Airlines has rolled out a fun ‘Pool Dunk’ spot to promote the mid May Milan event. The epic swimming pool 11-man dunk video features several of the league’s star players – including Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez –… Continue reading Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo
