DAZN’s 3D Customisation Of San Siro’s Milan Metro Station Creates Immersive Fan Experience

The transformation aimed to provide Milan fans with a unique, realistic and immersive experience.

The subway station takeover, developed with agency The Big Now, included 1250 square metres of brand coated surface across 246 customised spaces – with 3D graphics, original photographs, wall, staircase and turnstile branding – to make the station itself a new area of Meazza and a part of the fan matchday experience.

THE FOOTBALL METRO STATION from The Big Now on Vimeo.

The station takeover was created for DAZN Italy by a joint Dentsu Aegis Network team led by The Big Now and MKTG and including Executive Creative Director Marco Peyrano, Head of Creative Strategy Silvia Cannata, Client Creative Director Roberto Giardinelli e Mimmo de Musso, Art Director Camillo Addis, Copywriters Giovanni Piroli and Michele D’Amore, Junior Copywriters Riccardo Bruno and Shani Yekutiel, as well as Graphic Designers Laura Liguori, Stefano Trolese and Matteo Milone, Account Supervisor Anna Chiara Pelletti ands Junior Account Supervisor Carlo Jochman, plus photographers Mattia Buffoli, Ricardo Nogueira and Mats Palinckx, and 3D artist and photo retoucher Claudio Errico and producer Francesca Castello.

The MKTG team was led by Managing Director Silvia Rossi, Project Manager Matteo Stella, Producer Alessandro Rizzardi, Account Manager Federica Capoia, Account Executive Livia Braccini and Ceative Director Diego Tiziani.

Links:

DAZN

https://www.dazn.com/

https://twitter.com/daznglobal

https://media.dazn.com/en/blog/

https://www.instagram.com/daznglobal

https://www.youtube.com/channel/UC7N8IuYFhU8Hs1ruCTsXTbg/featured

The Big Now

http://www.thebignow.it/

MKTG

http://mktgagency.co.uk/offices/milan/

Dentsu Aegis Network