Heineken + UEFA Champions League 2024 > Cheers To The Real Hardcore Fans

2024/06/06

When it comes to winning sports sponsorship strategy and activation, almost every year at least one member of the Activative team asks whether any other partner brands are as committed, strategically aligned and creatively inventive as Heineken is with the UEFA Champions League. And 2024 was no exception. At Activative we think this year’s Heineken UCL activation programme is a triumph to match that of tournament winners’ Real Madrid. So, following the 1 June Final, this week’s showcase features some of the beer brand’s best UCL work.