Activative
Some of our favourite sports marketing parodies offering some April Fools fun
Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Adidas 'Runner 321' Boston Marathon Campaign Champions Neurodivergent Athlete Inclusion
French Running Store DISTANCE’s 'Outlaw Runners' Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign
New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
Integrated Campaign Promotes Nike's #Breaking2 Monza Marathon Record Stunt
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