Major League Baseball > Opening Day
2024/03/27
After a worrying period of stagnation and - as per some metrics - decline, baseball is on the rise again. From audience numbers to ticket sales, through consideration and merchandise revenue, to site visits and social sentiment, the MLB landscape is looking healthier for the sport. This showcase explores MLB marketing strategies and how its own Opening Day campaigns have, in the last couple of years, been a key part of the turnaround.
